If analysts and trend lists have made anything clear. It is that personalization has become a fundamental element in the strategy of brands and companies. If you want to reach the consumer and if you want to be up to date with ‘modern life’ you have to personalize. Personalization is an increasingly important issue but also. And unfortunately for brands, increasingly elusive. Consumers want it. But at the same time, they are often critical of how companies carry out these personalization processes and how. The data that allows them to do so is stored. In fact, data on the relationship between consumers and personalization leads to the conclusion that, around the world.  As a study shows of Accenture strategy and as reported by Adweek.

Personalization Has a Tricky B-side, and That Is That Consumer

One could even speak of a certain balance in the numbers between. 48% of consumers around. The world believes that companies fail to offer personalized and relevant experiences. At the same time, 43% of the same new jersey mailing list global consumers are concerned about it. How their personal data is being handled and how companies are invading their privacy. Personalization – done right – can be very effective. 44% of consumers say they are more likely to buy from companies. That offers personalized experiences and 34% find value in services that learn from their needs to personalize.

All These Data Are Very Positive for Companies and Their Future

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Strategies, but they all coexist with other information. That it is very important that companies keep their information well. 66% want companies to earn their trust by better explaining how they use their data and personal information. 69% of them believe that facial recognition programs in stores. Identifying loyal consumers is disturbing and another 69% think the same of companies that are studying. The purchasing habits of their buyers to anticipate their purchases.


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