Content marketing is nothing new, and neither is the importance of images within that content. Marketers have been using the power of images for years. If not centuries, to attract customers, position their products and increase brand awareness. But with the arrival of the internet, a new scenario arose. The channels through which to communicate with the consumer proliferated. The concept of “Sharing content” changed due to the irruption of social media and mobile. Meant that the contents were always available to any consumer. This has led to a sustained increase in content creation (also visual) and today 2.6 billion images are shared every day through various channels.
Marketers Are Less Confident Than Ever in the Power of Such Images
At least that’s what emerges from a new report from curalate and the internet. Marketing association on the state of visual commerce. And it is that only 7% of those surveyed believe that their visual content is helping to achieve. The Western Sahara B2B List marketing objectives set and a few more (11%) are those who think that their visual strategy through. The different channels is very effective. Of course, if they are asked which channel they are doing better on. They are clear: social networks. Although it should be clarified that, to begin with. There are few who know how to measure the roi of images.
How to Improve the Visual Marketing Strategy?
If one thing is clear, it is that visual content is not something that can be given up: 84% of marketers distribute images on social networks, and 77% in email campaigns. There are also more than half who use visual content in digital, print, web e-commerce, and in-store ads. However, the use of images through mobile is still low, both on the web and in branded apps. In any case, something almost everyone (88%) agrees on is that it is important to personalize content and adapt the type of image to each channel.