Content marketing has become an absolutely essential tool for brands. And most companies are already committed to this relatively inexpensive format to promote the firm. Achieve better seo positioning, retain customers and increase recognition. Branded. But the fact that they all bet on content marketing does not mean that. They are all clear about what it is serving them. As confirmed again in a new rundown report . Thus, the majority of respondents (79%) say that their team knows. How to make the type of content that their audience loves. That they are fast, organized and efficient when it comes to producing content (60%). That they know the time it takes them to create each type of content (59%).
There Are Even Fewer (46%) Who Know the Cost of Each Type of Content
However, less than half are clear about what works and why exactly, and only 48% say so. There are even fewer (46%) who know the cost of each type of content. Which shows a certain lack of knowledge of their processes, and, therefore. Room for improvement in the effectiveness of said content. But the most alarming thing is that only 2 out of 10 companies clearly understand. The return Mexico B2B List on investment that their content is generating. In other words, at this point all companies know that content marketing is essential. But they are unable to determine what exactly it is serving them for.
It Is Evident That Those Fields Where the Attribution Is Not Direct
The lack of analysis is perceived in different steps of the creative process: not only when evaluating the results, but also when deciding what type of content to bet on. Thus, despite having access to analytics such as audience or social media metrics, most marketers admit to making decisions based primarily on their intuition. Data-backed content is only 28% of the total, while most ideas come from meetings (88%) or brainstorming (76%). What are the main challenges when producing content? For most marketers, the main difficulties in creating content have more to do with the process than the product itself. In fact, 71% complain about limited resources (be it t