The way of buying has experienced a real revolution in recent years. If not long ago the only thing we considered when we wanted to buy a product was which store to go to. Now we can opt for app, web, social networks and online store. Since all of them have become channels of habitual use in the process shopping. The consumer has quickly adapted to the new situation. He knows that he can buy anything how, when and where he wants, and he expects nothing less. As a consequence, in fact, you have become more demanding. Expect retailers to provide you with exactly the same shopping experience regardless of which channel you choose. He also expects total integration between the different channels. Allowing him to start his purchase in one of them and finish it in a different one. Without even noticing the change.

This Means That Sellers Must Offer the Same Information Through

But are retailers prepared for all this? According to data from the third annual jda/pwc survey no. And it is that only 18% of the ceos of retail companies claimed to have eliminated operational. Silos and to be providing unified and cohesive multi-channel shopping experiences. That is to say: most retailers continue to work the different channels separately. Which prevents them Barbados B2B List from offering a shopping experience. That lives up to customer expectations and reduces the company’s profits. Betting on omnichannel is an important competitive advantage. The report highlights a huge gap between the growth prospects of those retailers. That already offer a multi-channel experience and those that don’t.

Betting on Omnichannel Is an Important Competitive Advan

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The report highlights a huge gap between the growth prospects of those retailers that already offer a multi-channel experience and those that don’t. While 59% of the former expect an increase in income for this year, and 63% an increase in profits, only 48% and 43% of the latter can say the same. As if this were not enough, companies that have eliminated silos are also achieving significant competitive advantages and lower costs, which in turn allows them to invest more in further improving multi-channel processes.

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