The video format is one of the most used content by internet users and, therefore. Also one of the most demanded by brands. Who do not know how long they need to retain the attention of users in front of this content. This indicator, likewise, is very important for brands, because as the amount of time that. Consumers have to be exposed to online videos and ads is reduced so that they are understood. Memorized and retained, the less it will also be. The investment required to make in this type of content. And higher doses of creativity.

A Recent Investigation Carried Out by the Company Strata

However, despite the small figure, companies should not be calm with the answer. Since two out of five consumers. 20%, say they do not need any amount of time to see ads. Since they recognize skipping this content when he Owner/Partner/Shareholder Email Lists goes to watch a video. For their part, consumers who did say they see online video ads responded on most. Occasions (three quarters of those surveyed) that they needed the visibility of the video to be at least three seconds. For it to be of interest. Trust. A figure that is 50% above the standard recommended by the us media classification council.

Doubts for Advertisers These Results May Generate Doubts Among

Owner/Partner/Shareholder Email Lists

Who are in the position of heeding this report, with data from consumers themselves, or the analyzes of specialized companies? In this sense, the main difference between the results of this research and the regulations of the advertising. Sector is that the official parameters are not sufficient for viewers to be. Able to identify the brand or the products. That are advertised through the advertisements. In this sense, the mrc company maintains that the minimum amount of time of consumption of the advertisements. Marked autonomously, was never intended to become a real indicator of consumer perception. But rather established that amount as a “Minimum threshold” so that viewers had the opportunity to see these contents.

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