There was a time, not too long ago, when television brought together the vast majority of advertisers’ budgets. As a result of the confidence that marketing experts had in this medium. However, it seems that those moments are part of the small screen’s past since most professionals. Now place their trust in other media, such as online video. This is the main conclusion that emerges from the latest report by BrightRoll. Yahoo’s video platform, which analyzes the opinion of 70 professionals in the marketing and advertising industry. An investigation that establishes that there has been a significant increase in the attention
This Increase Is Significant Since It Is a Much Higher
Specifically, more than half of the agencies (57%) say that digital video ads are as effective as or more effective. Than those on television and two out of three respondents by this company (65%) say that video digital through mobile devices is. The medium that they have taken into account the most with regard to increasing their budgets in online marketing. On the Namibia B2B List contrary, only 29% of the agencies say that. Video is less effective than television and a quarter of those interviewed, 25%. Say that they have increased the inclusion of an expense item for digital video in their budgets. Compared to those carried out last year.
Increased Investment in Online Video Also Two-thirds
Regarding the objectives that they pursue, 8% indicate that the CTR is a relevant aspect for them, although it is an indicator that loses steam in importance, since it decreases in favor of the relevance that visits generated by the online video represent for brands (31) as well as for the interest in improving the general vision of the company (28%) through this medium. Finally, this report also reveals the specific reasons why advertising agencies choose to use this advertising medium. In this sense, targeting has become the most valuable aspect of online video for professionals in the sector. A capacity that is cited by 44% of those surveyed in the research.