Personalization is one of the most powerful tools that marketers have, in these times, to reach consumers. They are fed up with brand messages and saturated with an excess of advertising, commercial messages, and elements of marketing strategy, while they have already received so much informational noise that their brain does not want to have to strain to receive anything else and to unravel what they are telling you when they are messages of little relevance. In addition, consumers want to be treated in a much more personal and direct way. They expect brands to get to know them and offer them what really interests them.

As One of the Emarketer Analysts Explains in the Analysis

The sum of all these factors is personalization. Brands and companies address the consumer by telling him what he really wants to receive, making his brain not have to work hard revealing all the mysteries of messages that are actually irrelevant to them. Personalization has thus cayman islands email addresses become a powerful tool for connecting with consumers, but it is not perfect for that, and it is not exempt from problems. Almost from the beginning, experts and analysts have already begun to warn about the risk of excessive personalization. Consumers want brands to know them, yes, but not so much that it becomes disturbing and invasive. In addition, studies have been showing that, as with almost everything, there is also time for customization. Brands have to be able to find it.

There Is No Customization That Everyone Wants After All

The sum of all these factors is personalization. Brands and companies address the consumer by telling him what he really wants to receive, making his brain not have to work hard revealing all the mysteries of messages that are actually irrelevant to them. Almost from the beginning, experts and analysts have already begun to war.

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