Companies have more and more access to the information of their consumers. But is everything that our clients publish real, or is it just a fantasy and unreal world? The new digital world has led to a revolution. Not only in the relationship with people, but also to give marketing a new platform to explore. And generate better products and campaigns, more accurate and guided to its target audience. It is like this, as traditional advertising was left behind, to immerse itself in a more advantageous virtual world. With better benefits and that, without a doubt, further catapults the success of products. It gives companies information that was previously unimaginable to obtain and that today we know who? Where? What time? What? With whom? Our consumer interacts with the product and their first reaction.

Products Are Exposed to the Strongest Critics and Everyday Work

Despite all this, there is something we still do not know, and that is how real all this information they share becomes, all these feelings, frustrations, and joys that a product generates in the digital world. It has been said  Buy Russia WhatsApp Numbers that when we talk about purchasing behavior, people almost always look for aspirational products that make them feel better and increase their status and level of satisfaction, often driven by the desire to obtain what they could hardly achieve. Here is an experience of mine, to understand that the information that we sometimes obtain from the behavior patterns of people when they surf the Internet, do not perfectly adjust to reality.

I Would Understand That I Am Not a Person at That Time

Facebook detected that I was a potential buyer of this type of watches and began to invade my home page with cute and ostentatious watches that he thought I would like to buy, and yes, I would, but if he had gone in to take a better look at my profile and my other records, I would understand that I am not a person at that time to buy a watch with those characteristics for its high value; yes! Facebook knew I was searching the internet, but did it know the reasons why I was doing it? I don’t think so; yes! Facebook knows how to segment its audience and knows very well what you do, but does it really know what the consumer wants to see?


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