Consumers like to think that they make their consumption decisions based on rational data, logical questions and in-depth reflection on what they want to buy and what will be the ‘winner’ product in their purchase process. You investigate and then, taking into account everything you have discovered and everything you have analyzed, you choose in an informed and efficient way what interests you the most. But, although that is what consumers like to think, the truth is far from that idea. Neuroscience has been showing that decisions are made very quickly,at a subconscious level, and that what our brain needs later is the push of the rational part of the brain to convince us of everything.

It Is a Kind of Balance Between What We Have Already

Therefore, settling in the less rational part of the consumer’s brain is very important. And reaching it becomes crucial for marketers. Campaigns have to be able not only to give a convincing rational version of things but also to appeal to that Business Development Directors Email Lists less rational part of the human mind. They have to be able to position themselves in that field as well. To do this, brands and their managers use many disciplines. Neuromarketing uses neuroscience to try to understand how our brain works and thus get to know better. What messages to launch to connect with it. Psychology has traditionally been the way to understand the human mind and to connect with it.

What You Believe and What Affects What You See

Business Development Directors Email Lists

One of the key elements that operate in our subconscious and that modify. How we see reality in our conscious part is what is known as ‘priming’, in english the ‘priming effect’. Our brain gets used to an idea and applies it. When a stimulus has meant something, our subconscious will use it for the future to understand. What is around us. Basically, our brain creates stereotypes from associations in order to be able to work much faster and at. A subconscious level the next times it comes across those elements. These ideas are created in our childhood on many occasions.

Leave a Reply

Your email address will not be published. Required fields are marked *