Over the decades, celebrities have become the crucial element of marketing and advertising strategies. They were the ambassadors of the products. The ones who made them known to the great masses of the public. Making use of their potential and their ability to attract people. The stars made us interested in things and we wanted to buy them and the big ones. Brands (and even the small ones) left a very important part of their advertising budgets to sign them. Now, all kinds of celebrities (who continue to star in ads and campaigns) have also been joined by influencers. Who are celebrities of a different kind but who also stand out for their full effect and for. The power they have over the audience receives their messages.

The Strategy to Get the Most Out of Them Is Clear

The boom of influencers has in fact been marked by this step. Those responsible for marketing and advertising have realized. That consumers increasingly value sincerity and proximity and that Congo-Brazzaville B2B List influencers fit more with these ideas. At least, in the beginning, the influencers were seen as much closer and as much more sincere in their messages. It was as if a friend was telling you about it. A friend besides the one you trust. That may not be exactly the case anymore, but that’s not all that brands and businesses need to consider. They also have to analyze how the socio-cultural environment. Impacts those perceptions or how demographics modify our relationship with celebrities of all kinds.

According to the data from the inner study that is what happens

Congo-Brazzaville B2B List

56% of men were influenced by what celebrities recommended, while only 44% of women recognized that they had been influenced by what celebrities had pointed out. This influence also affects the final purchase. 63.8% of men recognized that a celebrity could convince them to buy one expensive product over another. Only 36.2% of women would fall into the same behavior. The elements that connect consumers with celebrities versus those that connect them with female consumers also change. For men, the important thing is the connection, as the study points out. 54.6% buy the product because they admire the celebrity associated with it. This occurs less in women (45.4%).

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