It turns out that in recent times there is a certain atmosphere of fighting against adversity in many marketing departments. It has nothing to do with permanent movement. Lack of resources or lack of time. These issues have always been present in online marketing and will probably continue to be in the future. The novelty is a certain climate of adversity. As if it were a fight against invisible forces that professional teams must face and have not yet found a way. Many of the tactics that until recently seemed effective show clear signs of exhaustion or do not work at all. User behavior changes so quickly and evolves so quickly that marketing areas experience real. Misfortunes to carry out their mission: connect with the audience.

Digital Marketing and Psychiatric Models Back in the Late

The result of his research became a book and, fundamentally. A model that describes a generalized pattern of behavior. Although it might seem that each individual is unique in the way they deal with extreme situations. There is a pattern of Ireland Business Fax List behavior that defines how misfortunes are assumed. This model, which consists of five stages. Perfectly reflects what happens in many of the marketing departments that suffer from a tragedy that is already very common these days. The drastic change in the behavior of the audience. These lines may seem like an exaggeration or a somewhat forced analogy, but nothing is further from the truth. These last years of experience show that when faced with the situation of having to deal with changes as drastic as. The one resulting from the rise of content marketing, the pattern repeats itself. Denial, anger, bargaining, depression, and acceptance.

Content Marketing and the Five Stages of Kübler-ross One of the Consequences

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First of all, there is a reality that may be obvious to some and invisible to others: users want content that they can use for information or entertainment. And this provides the opportunity to use the content as an element of the relationship between brand and audience. Unfortunately, it is still common to hear phrases like “content marketing? I don’t see the benefits, it’s just another fad. We will continue doing the same thing we have always done.” When reality finds its way through the data and can be proven, rational arguments disappear and the most basic emotions, such as anger, surface.

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