Christmas is a time full of rituals and traditions, in which people love to follow. What they have been doing year after year. We put up the tree, sit down to eat with the family and exchange gifts full of emotion. They are dates full of meaning, or so we think. Actually, the history of christmas and its celebration is closely. Linked to consumption and to the strategies that companies – and their marketing geniuses – have followed over the years. One of the fundamental truths of the dates – that of christmas as a time of the year. Full of gifts – is already one of the main visions that companies have been in charge of shaping. Marketing has invented, in a way, the christmas that we celebrate year after year.

Christmas Itself as We Know It Today Is an Invention Promoted

From the outset, christmas itself as we know it today is an invention promoted in a certain way by literature and department stores. In the catholic countries of southern europe, christmas never. Ceased to be Cameroon B2B List celebrated as a religious date (but not a consumerist one), although that had happened in protestants because they considered. It “Too catholic.” it was the christmas works of charles dickens and washington irving that made the concept of the christmas. Spirit appear and that would establish the idea of ​​christmas as something special and marked. The department stores knew how to take advantage of the pull: in the 19th century, they already did their christmas campaign.

Something Similar Happened With Santa Claus as an Element

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Christmas gifts were not something recurrent and habitual either. The three wise men did not leave gifts for the children and did not circulate through. The streets in royal cavalcades until the middle of the 19th century. The children did not begin to write their letters to the kings until the beginning of the 20th century. Santa claus is a gentleman of a certain age, with a long beard and a good-natured appearance. His appearance is far from being part of “Traditional” culture. It is now because we have been repeating. It year after year for decades, but its origins go back to the commercial. The appearance of him as a man of a certain age and plump is the fruit of the work of. An illustrator from the end of the 19th century. Thomas nast, who worked for harper’s magazine and who began to represent him that way.

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