This is a frighteningly true story. One of a consumer who was told to look at something on a flight comparator page. Did it, spent a couple of minutes on the page, went back to what she was doing, and shortly after. Received an email. The email was associated with the page itself and said from the subject. Are you looking for cheap flights? Yes, of course, it seemed the logical answer, although in reality it could be determined that that page itself. Which he had visited without logging in (and in which he does not remember ever having opened an account and therefore given his email) he already knew.

When Opening the Email It Was Not Only Evident That It

When opening the email, it was not only evidence that it came from having followed its navigation. But also the first thing that was read was another element with a rather disturbing air. “Through this email, cookies are installed in order to personalize your advertising,” they warned, when the email was already open. And yes, you would think that you will now receive highly. Personalized Thailand WhatsApp Number Database advertising and that a few cheap flight banners will start to follow you wherever you go on the internet. But the truth is that the first feeling was one of absolute and complete unease. Someone is watching me and someone is following my footsteps wherever I go, was the first thing that came to mind.

The Truth Is That Consumers Are Not Always Rational

Rationalizing what happened is easy. The internet allows us to know very well what consumers do and want and to create tailored campaigns that allow. From the outset, to achieve better results. It is the key to personalization. One of the issues that is repeated more and more as fundamental for the future of brands. And to be more efficient when it comes to segmenting. These avalanches of information allow us to be more efficient than ever when not only creating the message but also sending it.

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