In the last two years alone, more than 90% of the data that exists in the world has been created, according to IBM. Data science advances unstoppably and with it, the conception of traditional marketing. Until now defined by the traditional 4ps. Thus, product, price, point of sale, and promotion, are the four variables that comprehensively define. The essential lines of this discipline since e. Jerome mccarthy established the concept in 1960. It seems, however, that, in line with this advance that places data and its analysis as the cornerstone of almost any business. The time has come to redefine these variables as well.

The Dunnhumby Company Emphasizes That Today the Ultimate

It seems, however, that, in line with this advance that places data and its analysis as the cornerstone of almost any business. The time has come to redefine these variables as well. In this sense, the dunnhumby company emphasizes that today the ultimate goal of marketing (and therefore of retail) is to serve. The consumer in the best way and that doing so involves allowing them to find the UK Business Fax List right products. With a better quality ratio. -price, and through promotions that offer added value. In short, creating the best possible shopping experience. Is a task in which data science is playing an essential role. In this context, the company affirms that the 4ps of traditional marketing must.

People or the Importance of People It Is No Coincidence

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If the store experience has become the key, who better to guarantee. It than an employee who knows the offer and has the ability to use their own judgment and intuition when advising the customer? Warm behavior, empathy in advice, dignity, and respect towards the buyer, are an effective gateway to their trust. In short, in a business, however large or small it may be and regardless of the product or service offered, one person can make a difference for the consumer. Place or the care of the Place The traditional point of sale already included in the 4Ps of E. Jerome McCarthy is today more important than ever.

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