Share on facebook Share on linkedin share on whatsapp BACK TO BLOG In recent years a new reality has knocked on the door of real estate agents throughout Brazil Several changes in the economic scenario and technological advances have completely altered the relationship between clients and real estate agents In addition to the change in the profile of the public interested in leasing and sales motivated by the country s economic growth the speed with which technology has become part of people s lives has brought new objections desires and needs to this younger public Research carried out by the National Confederation of Shopkeepers CNDL to investigate the profile and buying habits of consumers indicates that seek information on the internet before buying in physical stores It is a very expressive number If before in the sales service and prospecting strategies of real estate agents there was a great differentiation between online and offline media now this has been increasingly diluted The new reality is connected And all industry players need to adapt to it For this reason with each passing year the most successful real estate agencies have been betting on technology new platforms and reducing bureaucracy in their processes to stand.