.As comments and reviews have become increasingly.The crucial element in consumer purchasing decisions. Comments, rating reviews are on the rise. Companies are looking to get consumers to leave them, whether legitimately or not. The case of Amazon is one of the most paradigmatic. Opinions and ratings have become recurring. A crucial element in the sales strategy of the products. Available in the online store and also a key issue. When it comes to positioning some things against others. Sellers have entered in recent years in a war best positioned. Using all possible tactics to be the ones with the best comments.

Using all possible tactics to be the ones with the best

The comment war has been going on for years. Companies hired people to leave reviews for a few dollars. When Amazon burst that bubble. Then leave their nigerian email database reviews about them. They were fake reviews consumers saw as true. Even managed to unseat legitimate sellers with products that received real reviews. Chinese sellers have become a kind of paradigm of these practices, understanding very well how to impact not only the Amazon algorithm but also how to use fake reviews. His strategy often sank the competition and raised them in the platform’s sales market.

His strategy often sank the competition and raised them

Of course, Amazon isn’t the only platform where fake reviews abound, and Chinese sellers aren’t the only ones using them to position themselves in the market. A few months ago, Xataka published a story in the first person about the profiles of Google Maps commentators. One of his journalists responded to an online ad that was looking for commentators for business on Google Maps: launching an opinion a day for a month meant that the monthly balance of payments was 60 euros, euro up, euro down. They themselves facilitated the photographs to upload to the reviews.

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