Content has become an increasingly crucial part of the brand positioning strategy of companies, although measuring the conversion that content marketing can have in the points where the brand wants to position itself is not always easy and easy. Brands can translate content marketing efforts into numbers when what they want to measure are concrete and tangible points, such as the effects that content has when it comes to increasing subscribers in email marketing or how content serves to create better quality leads, but it is much more complicated to establish the return of the content when what you want to measure are much less objective elements.
The Contents Are Being Sold as a Key Issue to Achieve
A study by contently has tried to answer that question and has focused on that point. It has verified the effect that the contents have on the intangible aspects and how they affect them. The values of the brand. To do this, the Morocco B2B List have analyzed the relationship that the recipients of their newsletter have. With their own brand and have reached certain conclusions about how the content affects the appreciation of brands. Content has an impact on the brand the first conclusion – and the most interesting for those. Who wonder how content affects. The appreciation of brands by consumers – is that content does have an impact on their image and on. The relationship established with consumers.
Subscribers Report Different Levels of Value
Their numbers prove it. Engaged subscribers have a rate of promoting content in their network. That is three times higher than those who are not engaged with the brand. In addition, these consumers tend to see the brand in a better light and give. It a higher score than the competition. Their purchase intent over competing products is also 4.6 times higher and – even more interesting. They tend to see themselves as a much more trusted brand than the competition. For this reason, the study concludes that in order to create value with content. It is not only worth launching messages. But it is also necessary to create content of sufficient quality so that consumers feel so interested in it that they subscribe to it. That is: the contents have to be interesting and valuable and have. To make consumers want to receive what the brand wants to say.