Big data represents a huge opportunity for any company, and that is something that they are all aware of. Especially in an increasingly competitive market. Through data, companies can better understand their customers and what they want. Improve distribution, reduce costs and make the best strategic decisions. But for all this it is not enough to have the data, you also have to know. What to do with them. Reviewed by marketers.  After surveying more than 1,000 professionals from around the world. And from various sectors, it was concluded that most companies have only taken one or two actions – or none at all. Regarding the management of big data.

Data That Suggests That Many Firms Still Struggle to Understand

When respondents are asked what are the biggest barriers. That are preventing their companies from taking advantage of big data. A multitude of different challenges appears, among which the lack of. A global strategy (for 24.4%) and the lack of Bulgaria B2B List sufficient technical capacities (23.5%). Having too many different priorities, not understanding data management, and processing. Security concerns, or a lack of corporate agility are other compelling reasons that are holding back the adoption of big data.

Broadly Speaking, There Are Three Major Challenges to Overcome When

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On the one hand, technology. Brands have to take on great challenges inherent to big data. Such as having the technological strength to host large amounts of data and having the sufficient structure to be able to process it. In other words, big data not only requires data, but also the technological tool. That helps to decipher it. On the other hand, the staff. Existing professionals are not prepared to solve the challenges of big data. Not even those of the it department. The staff must be adjusted according to the new challenges. Recruiting new talents to complement those that already exist. In order to have highly specialized personnel in the management of large volumes of information.


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