Consumers use more and more devices and more terminals to access the web. Which makes their browsing experience increasingly complex and the stimuli they. Receive – and those that brands must take advantage of – our increasingly varied. According to a recent study by adobe on internet content and means of access to it. Consumers use an average of 6 terminals to access information online. In addition, as the average age of consumers falls. The more likely it is that they will use more devices than the average to access the content. According to the study data, millennials use 7 terminals on average.

Users Recognize That Using All These Screens Simultaneously

The use of so many screens has a direct effect on their consumption habits. 88% of consumers admit, in fact, that it is multi-screen, using an average of 2.42 screens at the same time. Users recognize that using all these Tanzania B2B List screens simultaneously makes it much easier for them to pay less attention to content. 40% of those surveyed acknowledge that they feel distracted while using these terminals simultaneously, in fact. But beyond the different problems in access to information that this entails and far beyond how much it may cost – or not – for companies to capture the attention of the consumer in this new ecosystem, the fact that users jump From screen to screen.

Your Strategy Has to Adapt to This New Reality

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And that is where cross-channel marketing comes into play, or multichannel marketing in its translation into Spanish. The starting point of multi-channel marketing is precisely this increasingly complex reality that companies are facing and its objective is to allow companies not only to navigate these increasingly complex waters but also to get the most out of them. possible. If the consumer first searches for information from their mobile device and then turns on their computer and insists on the same topic again, the brand should be able to accompany them throughout the process and position themselves at the most appropriate time to reach the potential customer.

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