The internet was a revolution in the field of marketing, and changes have occurred even more rapidly. Since the introduction of mobile phones that allow consumers to be connected 24 hours a day. Companies know that they must adapt to changes, both with regard to the relationship. With the consumer and with respect to internal management, but it is one thing to know it. And quite another to carry it out. And it seems that in the latter there are many who are failing. Thus, in a new report from skyward and research scope international. We found that only 38% of the companies surveyed had restructured their marketing team to face new digital challenges.

Most Were Aware That They Needed to the Resources

This suggests that, in terms of digital transformation, companies are still taking their first steps. Something that is a pity, especially if we take into account that, among the companies that have already restructured the Christmas Island B2B List marketing team, 26% claimed to be very successful in their campaigns (something that only occurred among 9% of those that had not started digital transformation). According to the report: “The results show that companies are preparing to build the digital transformation.” Thus, companies that are already “fully digital” would be those that have already moved investment to digital channels in five different fields.

Technology Drives the Transformation Process More Than Half

Christmas Island B2B List

As for marketing team professionals, companies were beginning to invest in professional profiles related to content marketing and brand storytelling, such as editors (33%) or content managers (28%). New roles such as “storyteller” or “brand evangelist” also appeared. However, the most frequent positions continue to draw from traditional marketing teams, such as director of advertising (59%), operations (58%) or brand (41%). Companies are increasingly aware of the predominant role of content marketing in the digital age. But the report warns that to build a marketing strategy based on the narration of a brand story.

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