There are more and more videos on the internet and Internet users are increasingly accessing this content. The figures of the different studies have been demonstrating this trend and propping up the video as one of the elements that will mark consumption habits during the next year and those to come, since the forecasts show an upward trend that will mark the online habits of consumers remarkably. The numbers also show that more and more brands are more and more interested in this content, since they have found in it a vein to connect with consumers and to get them to consume their messages.

Given That Consumers Are Watching a Lot of Videos

But is the video market as positive and optimistic a terrain as it seems? In other words, given that consumers are watching a lot of videos and given that brands have massively entered this segment. Are we facing a completely positive situation in which brands are doing their homework and in which they are getting. The most out of possible benefit to the terrain in which they move? The Cambodia B2B List truth is that the situation is not so rosy. Companies may have entered en masse in the emerging world of video and maybe. Producing content after content, but not all content is worth it and not all. Videos are complying with consumer expectations.

Brands Believe That They Are Complying With What They Should

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In fact, as a study by Adaptive Medias has just shown, there is a disparity in positions. What the brands are doing is not exactly what consumers perceive they are pitching. Brands believe that they are complying with what they should do and, instead, consumers are seeing everything with different eyes. In fact, the videos they are launching are not meeting what consumers expect at all. And this figure is a problem beyond the fact that the positions of some and others are different. In addition to not fitting in with each other, brands are missing out on potential audiences. 93% of Internet users who watch videos from their mobile devices would see much more videos and content if certain problems were fixed.

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