What objectives do companies set for their digital strategy? What are they based on to measure the effectiveness of their actions? As reflected in the global Salesforce survey, this year, companies will take as the main metric of their marketing strategy the increase in profits (32%), followed by the degree of customer satisfaction (30%). Interestingly, measuring ROI doesn’t come up until third place, mentioned by 23% of survey participants. The report shows that this year companies will focus their efforts, especially on business development, obtaining quality leads, and staying up to date on technological innovations and marketing trends (27%). Likewise, attracting new clients (26%) will continue to be a priority objective, along with the integration of marketing tools and measuring the return on investment of its strategy (25%).

What Digital Marketing Strategies Are the Most Effective

When it comes to selecting the most effective techniques, companies highlight the role of e-mail marketing (68%), along with Social Media (67%), SEO/SEM (66%) and their corporate website (64%) . The report equates the Administration Directors Email Lists effectiveness of e-mail marketing to that of advertising on Social Media (68%). 84% of companies plan to increase or maintain their digital marketing budget this year. According to their statements, 70% of those surveyed will allocate more resources to their Social Media strategy, while 67% intend to bet on actions based on geolocation for mobiles, apps and push strategies for these devices (65%) .

Mobile Marketing Ubiquitous Companies Are Developing a Greater

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Companies are developing greater mobile awareness. Around which their marketing objectives and strategies revolve. 2 out of 3 have already integrated their actions on these devices into their global marketing strategy. 50% more than last year. On the one hand, they have been able to appreciate. The effectiveness of their loyalty actions (86%), and mobile optimization, or the development of apps. Appears as a priority objective for 43%. On the other hand, a large part of the investment in technology will be devoted to monitoring and optimizing. The customer’s journey throughout the purchase process. For more than half of them (57%) it is a crucial aspect.

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