Marketing Data and Summer Festivals Why They Are an Opportunity
One of the recurring summer activities is the music festivals. As soon as the days of good weather and heat begin, so do the festivals. Its convening power is usually…
The Need to Involve the Entire Management Team in the Marketing
The growth of competition and the difficulty in achieving new sales have been drivers for the relationship between. The sales and marketing departments to have been further strengthened in recent…
When the Marketing Strategy and the Sales Message Is Created
The creative work and the use of ai are not only limited to. The creation of messages is also beginning to reach the product. Some companies are letting ai tell…
The Characteristics of Marketing Leaders Who Get Better Results
One of the most outstanding profiles of the marketing department is that of the CMO. The head of it, and who sets the tone for what the company is going…
This Is How Marketers See Their Teams and Their Work
In the marketing team one of the most important elements is, and although it may seem redundant, the team. It is necessary to work in a coordinated and joint way.…
What Is the Marketing Strategy of the Most Innovative Brand
To the leading companies and brands, those that manage to position themselves ahead of the rest and that manage to set. The standard for what is done in the market.…
What Millennials’ Favorite Brands Are Saying About What Consumers
The lists of consumers’ favorite brands and products are one of those data that companies are very interested in. Taking them as a kind of guide to understanding what buyers…
How Brands Are Scaring Consumers Away With Online Personalization
This is a frighteningly true story. One of a consumer who was told to look at something on a flight comparator page. Did it, spent a couple of minutes on…
E-commerce Takes the Leap Hand in Hand With Natural Language Processing
E-commerce is in fashion. According to the latest data, the average expenditure on internet purchases in spain rose by 2% in 2015, specifically. The average is more than per person.…
The Reasons Behind the Obsession of Some Media With Online Videos
Videos are the new kings of the internet and the content that everyone wants prominently. They are loved by consumers, who just access them and see them on all screens.…
What Should Companies Take Into Account Before Launching
In recent times, many have been the brands that have been launched to create life on their profiles on social networks. Publishers have presented books and held meetings with authors,…
What Should Companies Take Into Account Before Launching Into Live
In recent times, many have been the brands that have been launched to create life on their profiles on social networks. Publishers have presented books and held meetings with authors,…
Artificial Intelligence Could Revolutionize Real-time Marketing
Advances in Artificial Intelligence (AI) are grabbing media headlines more often than ever. To allow blind people to “See” photos within the social network. This is possible thanks to facebook’s…
Why Is It Necessary to Know About Digital Marketing?
We have heard a lot about the term digital marketing, e-commerce. About the tools that help to enhance it, about web analytics software? And in a vast majority of cases.…
Marketing With Influencers, a Wild West of Unclear Rules
Marketing with influencers has become one of the favorite elements of brands in recent. Times and there are several reasons that explain this growing success. Consumers are less and less…
4 Mistakes That Explain Why the Content Marketing Strategy Fails
Content marketing has become a kind of magic wand that every. Brand wants to wave to make their positioning and marketing strategy work. What makes content marketing special? On the…
Common Mistakes in Content Marketing Strategies
Content marketing is a strategy that focuses on the creation and distribution of valuable, relevant, and consistent content. With the aim of attracting and retaining customers in a less invasive…
Why Storytelling Is Key to Success in Content Marketing
When we talk about content marketing, we usually talk about several topics and questions that work as a kind of decalogue of the basics that should be done (or not)…
In the Digital World You Will Not Get the Absolute Truth About Consumers
Companies have more and more access to the information of their consumers. But is everything that our clients publish real, or is it just a fantasy and unreal world? The…
Media and brands return to the usual digital channels after the changes
There was a time when brand managers and media audiences did nothing more than bet their chips on Facebook. Facebook was what the experts who were beginning to analyze the…
The Process of the Digital Approach to the Company
Although social media may no longer be considered a novelty. Many organizations and businesses (especially small and medium-sized ones) are still trying to figure out. How to harness and employ…
The increasingly difficult path to becoming a YouTube star
In a study, not long ago, Spanish children were asked what they wanted to be when they grew up. Among the list of answers, there were a lot of jobs…
Why Negative Comments Are Also Very Valuable for Brands
One of the great fears of those responsible for brands and one of the issues. That makes some businesses try to stay as far away as possible from the network…
Digital Marketing Drives the Creation of New Professions
The marketing sector is distinguishing itself as a promoter of new job profiles linked to. Information and communication technologies (ict) and for being one of those that is the best…
A Formidable Combination to Capture More Attention
Videos embedded in email messages seduce users more than brands. Advertisers remain reluctant to incorporate this tool into their business emails. This reserve may be surprising when analyzing the benefits…
When We Forget the Essence of the Marketing Audit
To this day, many companies are still unaware of the possibilities. That audit offer us and their tangible benefits, not because we can sell more, which is an objective. But…
Youtube Is the Most Influential Channel When Making Purchasing Decisions
When brands had not yet fully gotten used to millennials and when they were. Still not really very clear about what these consumers wanted or did not want. A new…