What if the Marketing Area Was Not the Most Affected by
In times of crisis, marketing and advertising suffer. It’s something we saw in the economic crisis a decade ago when budgets. Collapsed and companies made decisions based on budget austerity.…
The Power of the Brand Ritual: It Makes Consumers More Loyal
By default, when drinking a Corona beer a slice of lime is added. It’s “how to do it”. On the beer page itself, in a section called, the myth is…
What Does a Marketer Need to Know About Artificial Intelligen
The reality is that knowledge about artificial intelligence among many marketing. Professionals are quite far from the minimum and necessary. Conditions to be able to exploit this technology effectively in…
The World Cup Is Played on Social Networks and Is “Mobile”
48% of fans will use their smartphones to follow the World Cup. Of them, 58% will use their device to obtain information and 46% will access content during the cup.…
Personalization Is Not a Panacea for Getting Consumers to Tell
Conocer todo sobre tus consumidores es uno de los grandes objetivos de las empresas y marcas. Necesitan acumular información porque esta es clave para poder llegar al consumidor y ofrecerle…
Marketing Funnel Sales Funnel and Customer Journey3 Essential
Digital transformation, new era, cutting-edge technologies, Business Intelligence… we live in a time of great change. An exciting moment in history that few of us have the opportunity to experience…
Las 9 Tendencias Que Marcarán El Vídeo Online Y La Estrategia
Hace unos años, el vídeo vertical era lo que se veía con peores ojos. Lo que estaba en todas las listas de lo que nunca se debía hacer. Era un…
New Report Reveals Lack of Consumer Focus in Digital Campaigns
The report reveals that nearly two-thirds of brands believe that advertising and marketing technologies are not sufficiently integrated. Seven out of ten brands do not take an omnichannel approach to…
Predictions for 2019 What Will Be the Main Trends Marketing
One of the elements that have stood out in recent times is brand. The strategy has been the role of YouTubers and video content. The most popular profiles. On youtube…
The 5 Best and Most Effective Digital Marketing Strategies
It is becoming more and more common for small stores to choose to have a presence in marketplaces, while big brands are betting on ephemeral prices and rotating catalogs where…
What Is a Marketing Technology Stack and Why You Should
Brand architecture, sales funnel, and many others. As all puro marketing readers know. Communication and customer relationship management has undergone a tremendous evolution in recent years. Thanks to digitization and…
Should Brands Bet on “the Emotional” as a Key Element in Their
Online videos are one of the most appreciated weapons by companies in their marketing strategy in recent times. Companies are investing in videos and are positioning them prominently. Possibly because…
Artificial Intelligence Is The Best Ally To Make Campaigns
supports agree that Artificial Intelligence represents. A paradigm shift in the sector and a strong. Ally to make new challenges to reality. There are surveys carried out in the United…