All marketers have their own customer data, but understanding and strategizing. How to use it and get great results from it is challenging. For many of them, the ideal tactic…

We are witnessing a new revolution in which technology drives commerce, online and in stores. Developing digital marketing strategies to find the brand’s target audience. Establish a budget and get…

One of the emerging genres on the web is that of reviews. Actually, you could say that it has been an emerging genre for years, but the truth is that…

In order to learn more about how new technologies can be applied to marketing and communication, Arena Media launched a series of conferences given by the agency’s professionals, called Arena…

Programmatic advertising is fully integrated into the marketing strategy of companies. And very few companies give up this format since it offers high performance at. A relatively low cost. But…

It turns out that in recent times there is a certain atmosphere of fighting against adversity in many marketing departments. It has nothing to do with permanent movement. Lack of…

Content marketing has become the formula that brands are increasingly using to connect with consumers. The results of these formats are very good, because they are not exactly. Advertising (something…

Reviews are a very important part of online strategy and crucial at. A time when consumers expect maximum transparency and want to know everything about the brands. And products they…

It seems like a somewhat logical question: in a world where consumers are increasing. Fed up with ads and increasingly critical of them. Limiting the advertising served could help alleviate…

One of the common consumer complaints is that the ads are downright bad. In general, consumers do not like the messages that brands. Launch and are not interested in the…

Who would have thought that Nescafé’s red cup and salary for life would continue to bring so much joy, not only to the lucky ones with the salary but to…

This is a frighteningly true story. One of a consumer who was told to look at something on a flight comparator page did it, spent a couple of minutes on…

E-commerce is in fashion. According to the latest data, the average spending on online purchases in Spain rose by 2% in 2015, specifically. The average is more than per person.…

When people try to make a decision, they often use a reference point as a starting or starting point. Scientists have discovered that people tend to rely too much on…

One of the big hits on Spanish television last year was La Casa de Papel. The series had been broadcast on Antena 3, where it had had a discreet success.…

Companies and brands need to reach consumers and position themselves in an attractive and outstanding way in front of them. To achieve this, they use all possible weapons and all…

In the last two years alone, more than 90% of the data that exists in the world has been created, according to IBM. Data science advances unstoppably and with it,…

One of the elements that have been prominently established in terms of business strategy and that has had an impact on. How brands try to reach the market has been…

Viewability is not a KPI and should not be a key factor in making a decision in digital performance and even branding.”This article will briefly review the key aspects related…

Sunny day in the office. You look out the window and enjoy the rays of the sun on any given Monday.  You make a toast to technology and artificial intelligence…

In conclusion, If a consumer is asked about their relationship with telecommunications. However, The operator that provides their service. It is likely that a few things are clear to them.…