FID (First Input Delay) Make the shop interactive in less than 100ms. CLS (Cumulative Layout Shift) By loading your images later, for example, layout shifts can take place. Take into…

Returns In my update blog about the trends of 2020 I already mentioned it. The return mountain is getting bigger and bigger. This year, PostNL even asked to wait with…

Blokker was forced to close their stores during the last lockdown. On the other hand, they heard from their shipping party that they could not handle the large flow of…

To work! Have you not made any plans for this year to also sell products online? Then I want to challenge you as an SME to start this year. Or…

The first weeks of January are already over and you have probably already started your plans and goals for the first quarter. The year 2020 will always be etched in…

The way in which brands communicate with their target audience. These have used an innovative and effective trend to attract customers and generate conversion beyond. The conventional way of offering…

The term ‘disruptive’ is not new, but in marketing, it has been used a lot lately. Especially after the appearance of Geoffrey colon’s book ‘disruptive marketing: what growth hackers. Data…

Video has become fashionable in recent years in a very powerful way. As consumers watched more videos on their mobile devices and as they devoted more time and attention to…

L’un des gros problèmes auxquels sont confrontés tous les professionnels du numérique est la saturation publicitaire. En effet, selon le dernier rapport de l’IAB sur Content & Native advertising, 36%…

One of the most popular things in the industry is probably the studios. Studies analyzes and reports are like bicycle wheels when you are growing up. Support that makes us…

If analysts and trend lists have made anything clear. It is that personalization has become a fundamental element in the strategy of brands and companies. If you want to reach…

From being one of those fashionable terms that everyone seems. To be talking about and from which great things are expected in the. Future or for innovative companies that know…

Youtube is forcing marketers to change the strategies youtube has become. A fundamental part of the positioning strategy of companies on the network. It is not just that they use…

In recent months, programmatic advertising has been in the eye of the storm. As advertisers have become more critical than ever of it and the scandals. They have been involved…

The coronavirus crisis came, exploded, and turned everything upside down. Forcing companies to make difficult decisions and completely change their strategy. One of the areas in which they have had…

We live in a moment full of uncertainty and that is related to the increase in unforeseen situations. The above volatility makes it difficult to foresee events and the ability…

In recent years, it could be said that hardly a couple of months go by without top marketing. Managers see a new responsibility assigned to them. In recent times, its…

At the end of this week, laliga returns, the most popular sports competition in Spain and the one. That moves the highest numbers of audiences. Income, and spending on advertising,…

The coronavirus crisis has forced many brands to pause or cancel their marketing strategy. Some have done so for fear of how the fall in associated sales will impact their…

As restrictions are lifted and business resumes, after the social restriction phase, we are moving towards a new normal. While businesses might expect an increase in the physical presence of…

Advances in technology have changed the way consumers relate to brands. The continuous evolution of digital devices and channels has radically increased the number of points. Of contact with consumers,…

Over the last few years, advertisers have been seeing representation issues being pointed out to them in ads. The clichés and stereotypes about certain groups were recurrent. But consumers had…

Data came first. The information became the “Oil of the 21st century”.As the analysis insisted and as it was repeated in the articles. Big data began as a somewhat strange…

The coronavirus crisis has changed many of our habits. The months of confinement made us stay directly at home but in the new normality. More so as the cases have…

If you ask anyone with school-age children what they think will happen in the next few weeks, you will most likely come to the same conclusions and receive the same…

In the world of fashion retail, brands have a healthy obsession with customer satisfaction. Everything revolves around him. That If you are not satisfied, we will give you your money…

If I talk to you about applications of natural language processing in digital marketing. Surely the first thing you think of is chatbots. But not all the mountain is oregano.…