What the Craft Beer Boom Explains About Marketing Strategy
There was a time when almost no matter what town you lived in and how big it was. You opened a store that sold signature and craft beers. A few…
Luxury Brands Also Have to Change Their Marketing Strategy to Reach the Millennial
For a long time, luxury brands have been keeping their products. Somewhat oblivious to the great changes in the market and the great tensions that dominated it. Companies in these…
The Nightmare of Telemarketing and Why Operators Should Throw
It is almost another life experience: at some point you are a customer of a telecommunications operator. At another you switch to the competition and in the months and years…
Why Storytelling Is Also Becoming Crucial in Political Marketing
One of the clear weapons that brands and companies are using in recent times when. It comes to marketing is storytelling. Stories have become a very powerful asset, a crucial…
The Next Marketing Circulating Through Life With a Circular Sense of Life
In the 1960s we saw McCarthy conceptualize the famous 4 Ps (product, price, place and promotion) as the Marketing Mix. In the 90s (30 years after McCarthy and his 4Ps)…
Planners and Strategists the Forgotten Key Workers of the Marketing Team
Technological changes have completely changed the scenario in which companies and brands have to move. Now they have to take into account the changes that technology imposes and they need…
A Brief History of How Marketers Have Been Selling Things to Teenagers
One of those stories that usually appears in articles and analyzes in english about. Teenagers and their growing weight is linked to the origin of the word ‘teenager’ adolescent in…
The Characteristics That the Perfect Marketer Should Have
How should the robot portrait of the perfect marketing manager be? The answer to this question is complex and therefore there are likely to be as many opinions on the…
Lego Figures Turn 40 a Key Piece in the Construction of the Brand
One of the most clearly identifiable pieces of Lego products – and one that consumers feel closest to – are their figures. Within the game, the figures are one of…
The Key to Being a Valuable Brand Is Not Only in What Is Done
What is one of the great objectives of the brands and their managers? Clearly, on the list of things that brands want to achieve and are actively looking for, it’s…
Is the Highly Valued Brand Authenticity About to Enter Into Crisis?
As a kind of mantra, brands and companies have been repeating. Themselves in recent times that they needed to be authentic. Authenticity is the key to success, or at least…
How Disneyland Uses Psychology to Get You to Consume More
Anyone who has been to a theme park will be very clear about how the experience works. The tour always begins in the same place, an entrance gate that is…
Why the Usual Brands Find It Difficult to Sell That They Are Now Green
One of the issues that has become crucial in recent times for brands and companies is the environment. Consumers are increasingly aware of the importance of respecting the environment and…
If Brands Want to Reach Consumers They Have to Go Through Their Subconscious
Consumers like to think that they make their consumption decisions based on rational data, logical questions and in-depth reflection on what they want to buy and what will be the…
Consumers Want to Be Loyal to Brands but They Need Good Reasons for It
Establishing a strong relationship with consumers is very important. Brands and companies know this and want to work to position themselves in this field almost no matter what. In a…
The Great Challenges That Marketing Strategy Must Now Face
Things are not easy for brands and companies. Connecting with the consumer is increasingly complicated and positioning content. Messages and products require a balance of more and more elements and…
Is Neuromarketing in Danger Due to Its Effect on Children and Their Eating Habits?
One of the things that has always been repeated when talking about neuromarketing was that it was not manipulation. The experts, whenever they spoke in public about this marketing trend…
What Is Marketing? The Answer That All Smes Should Know
Among managers and managers of large companies and brands, the issue is much more common. But among those who make decisions in smes, it is much less common. Among small…
Companies Are Developing a Greater Awareness of the Importance
What objectives do companies set for their digital strategy? What are they based on to measure the effectiveness of their actions? As reflected in the global Salesforce survey, this year,…
What Is Going to Happen From Now on in the Online Marketing Landscape
Online marketing is assuming a definitive role in many marketing plans for companies. So much so that the investment in this discipline and its tools has increased exponentially in the…
Real-time Marketing How Marketing Adapts to the Last Minute
Some of the most resounding successes of brands on social networks have been knowing. How to take advantage of a specific moment to launch an exact message. On occasion, the…
Half of Fortune 500 Companies Aren’t Ready for Google’s Changes
In the blacksmith’s house, a wooden knife? This is what many of the large companies that make up the fortune list must be asking themselves now. A document that includes…
Copywriting Tips to Have Better Ads on Facebook Ape
However, just because brands are spending all that money does. Mean they’re all getting stellar results as wordstream highlights. The average ctr for facebook ads is just .90 percent for…
The Function in Which Whatsapp Works That Will Seek to Win
Instant messaging apps have become almost indispensable. For millions of people telegram and line may not have the reach of whatsapp. But they have integrated features of this type long…
4 Advertising Trends You Should Already Be Paying Attention
Because marketing is constantly changing due to technological advances. Changes in consumer opinion or the introduction of new laws in. Different countries the 2019 advertising trends are the keys. That…
Philip Kotler 7 Marketing Strategies That Marketer Knowledge
For philip kotler, the concept of marketing is simple. Exploring creating and delivering value to satisfy the needs. Of a target market for a benefit for philip kotler. As the…
Brands Must Meet Main Needs Users Jose Sosa Senior Manager
What is disney media plus and its importance in digital. Marketing are some of the questions answered by. Jose sosa senior manager of disney media plus in an exclusive. Interview…