If a few years ago – not so many, moreover – the key to reaching the consumer with a brand or a product was to position oneself well with it…

That information, good information, is the blood that nourishes good marketing, is not a discovery. That we are in the information age, either. By pure logic, if we combine both…

Whenever we talk about the reputation of brands and companies. A fashionable topic in recent times, it is approached from the point of view of intangibles. Reputation is something emotional.…

In the summary of the year that instagram has just done. Among the trends that have dominated 2018 and among the elements that have been most successful was k-pop. The…

Christmas is upon us once again, and with that comes the desire to spend more time with what really matters; find meaning, peace, and comfort. For many, this will mean…

Christmas is a time full of rituals and traditions, in which people love to follow. What they have been doing year after year. We put up the tree, sit down…

When the end of the year approaches and when the new year is closer to starting, it is the right time to summarize things and to start making New Year’s…

8 out of 10 new products in Spain fail. We have magnificent products that are commercialized by other brands. Other countries and they achieve magnificent results with those same products…

For companies, protecting their brands, their identities and everything associated with them is very important, which sometimes goes to extremes. Over the decades, companies have tried to register. All kinds…

Where is the future going? What would companies have to do to adapt their strategy to? The new times and to the trends that will dominate the market? That is…

Over the decades, celebrities have become the crucial element of marketing and advertising strategies. They were the ambassadors of the products. The ones who made them known to the great…

One of the problems that the marketing and advertising industry has. To face is the state of affairs as far as its professionals are concerned. The turnover of personnel experienced…

Well, it’s not something that only affects music. In business in general and in Marketing in particular, finding the right moment to launch a company, a product, a campaign, an…

In a conversation a few years ago about communication strategy someone made a statement. What journalists like the most are studies, he pointed out, which would make a press release…

Coca-Cola’s brand image and strategy in recent years seemed somehow etched in stone. It was clear what the company was and it was equally clear that it sold. And yet,…

As happens every year around this time, the big news in the culture and entertainment industry is the imminent announcement of the films that are candidates for the different categories…

One of the trends for the current year in terms of fashion, design and other visual arts is gold. In a market in which the 80s are back in fashion…

An election year is upon us in our country. It is for this reason that I found it interesting to address not the management of ideologies. But how political parties…

Do you know what the big difference is between companies that succeed and those that fail? It is not about the economic capacity of the business or the number of…

Marketing with influencers has become a key element in the marketing strategy of companies. Influencers allow companies to reach where they could not reach or where it was more difficult…

For years, after the boom of social networks, his death was announced. As social media had become the go-to way for consumers to find things, search engines seemed less and…

The buyer is not a sealed profile. Just as not all buyers are the same and not all act from the same motivations. Neither do they become an immutable element.…

One of the first lessons learned in marketing and advertising is the importance of segmentation. The messages cannot reach the whole world. But they have to reach the public that…

In the list of most loved brands, those that tend to have a more dedicated and associated. Community and those that have a clearer image, harley-davidson usually appears. Its products…

It is better to live it than tell it: that is the essence that makes experiential marketing work. Instead of selling something to consumers and instead of trying to convince…

The science of taste deals with the sensory appreciation of food. However, the flavor is not in the food; it is created by the brain, through multiple sensory, motor, and…

Just as the arrival of christmas is noted because the stores are beginning to fill. With decoration products and because the nougat bursts in everywhere. The proximity of valentine’s day…