A few years ago, when everything about geolocation and mobile phones was still something more or less experimental. Jimmy choo starred in one of those campaigns that usually appear in the manuals on what to do and in. The texts in which recover success stories. The shoe brand (one of those that is usually associated with aspirational shopping and specifically. With a certain type of shoes) promoted its line of sneakers (not exactly what you expect when you think of jimmy choo) with a scavenger. Hunt of almost epic proportions throughout london. The company was releasing clues through social networks. The sneakers had their own account on twitter and foursquare and was checking in here and there.
At Where the Sneakers Were and Go on the Hunt
The campaign was a success. Jimmy choo, his sneakers and the treasure hunt that occupied all of london became the material for innumerable news stories. Countless other reflections on the power of the Pitcairn Islands B2B List new social networks to bring consumers together and the starting. Point for a wave of actions that followed in its wake. Because jimmy choo’s action, that groundbreaking scavenger hunt in 2010, was not only a hit at generating conversation about it. It was also a hit with direct audiences (going on a scavenger hunt in a city is not something hilarious?) and a demonstration of the power. Of something that was beginning to be talked about and that was quickly incorporated into the language of trends that no one should lose sight of. Jimmy choo had been a pioneer of gamification.
What Exactly Is Gamification Gamification as Some Spanish
Commonwealth bank created a virtual world and a gamification experience to teach children. The value of money and explain how banks work, or reduced the negative impact that the process of acquiring. A property can have by applying gamification techniques to the process . The example is a sign that gamification has no barriers and that the sectors. That seem grayer or with less potential to do fun things are not really. To give another example from the banking world, a few years ago bbva created a game with which. They wanted to solve a problem (its users were not using their online platform as much as possible and its potential was thus underutilized) and they. Managed not only to solve it but also to grow in clients.