According to marketo of successful b2b marketers. Only 55 percent measure their content marketing. Roiincreasing the return on investment roi is the challenge for marketing. Professionals especially in one of the most difficult areas to measure. But the most important due to its potential impact. We refer to content marketing. Derived from the fact that the goal of content is. To cultivate long-term relationships. Trust and authority translate this tool into directly. Measurable performance is not easy. According to marketo of successful b2b marketers. Only 55 percent measure their roi from content marketing. Although it may seem like enough has been written on the subject. It is worth dwelling on 78 percent of b2b. Content marketers said that increasing the quality of their strategies. Played a key role and it is not easy there is a great
It’s Not Just About Making Longer Blog Posts or Paying Video
Agency to generate content for such a campaign to succeed. It must have heart serve a purpose for the audience. Educate them, inspire them or even connect emotionally. Another ally to increase roi in content marketing is efficiency. This VP Media Email Lists concept is not just about using marketing. Automation platforms to schedule tasks and scale your content. It’s about using marketing technology but with a deeper purpose. Create content specifically for the content consumer that you know they. Will value and therefore be more likely to engage. This means more sophisticated personalization better use of predictive analytics and deeper data. More efficient content is the ultimate goal of extreme personalization. As marketing automation platforms become more competitive and therefore.
More Dynamic Intuitive and Accessible to More Marketer Major
We’re still at a point where a third of major retail brands say they have limited or no customization capabilities. This is the last part of the equation; even though b2b organizations are still lacking when it comes to having a documented content strategy, with only 37 percent using one and around 20 percent, one in five marketing teams, in the planning stage. When you combine these three essential elements, quality content created and delivered efficiently, through a well thought out strategy, your marketing will be successful. This means you don’t necessarily have to spend a budget on the most exciting content marketing trends like augmented reality, projection mapping, and high-tech gamification to increase your roi. Complexity that enters. Into a concept as general as high quality.