One of the favorite words of marketing strategists in recent times is an influencer. The word has become ubiquitous and is present in the analyses, proposals. Studies and articles that analyze what works in today’s marketing. Strategy and what brands have (and should) do. Things have changed a lot in terms of the activity of brands and. What consumers expect of them today. While the benchmarks of what is taken for granted to do in this matter have changed. Consumers are less and less enthusiastic about traditional. Advertising messages and are becoming more receptive to other elements and other channels of contact.

Now Consumers Follow the Recommendations of Other Types

Influencers have large niche followers, And one of those ways that is working is to reach out to those spokespersons who manage to connect better with the audience: those who are known as influencers. Using brand Belgium B2B List ambassadors is a trend that is not new. Brands have been doing it for decades and even centuries and have been using it for a long time to get their messages across to potential consumers. What has changed is how this is done, the setting in which it occurs, and, above all, who these ambassadors are. Traditionally, the messages were in the hands of the great celebrities and the celebrities of the moment. For example, this is what happened with Hollywood actresses and actors throughout the 20th century. They were the ones who made everyone consume a product or keep another.

Things Have Changed Now Consumers Follow the Recommendations

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One of the mistakes that brands are accused of making on. A recurring basis in this new era of influencers is that of not really knowing how to choose those. Who are changing the conversation and who has become. The ones who really mark what consumers want. Do. It’s not the only one. As they explain in a review by contently. Brands are also failing to understand much more about. What influencer marketing really is now. As is often the case when something starts to work or catch on. They’re taking the quick and easy route, but that’s not exactly what they should be doing.

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