One of the elements that had a kind of moment of glory in social networks during 2015 was the live video streaming tools, which sought to turn mobile phones into keys to launch streaming content. Meerkat was the first , almost taking the market by storm and becoming the app everyone was talking about. Around the same time, Twitter bought its competitor Periscope, making streaming a top item in discussions of social media battles and brand strategies.

What Was Interesting Was That From the First Moment

The battle between the two apps made a lot of headlines and generated quite a stir, but what was interesting was. That from the first moment, the pioneering brands jumped headlong into using these tools and experimenting with Saint Lucia B2B List them. In a world increasingly focused on video. These apps opened the door to a new dimension. Bearing in mind that meerkat and periscope were nothing more. Than the forefront and that more and more apps and social platforms have been added to. The idea of ​​offering how to launch streaming video content, everything leads. One to think that their weight in the communication of companies and in their digital marketing. Strategies will increase in the near future.

Audience Interaction Is ‘more Authentic’ the Main Benefit That Brands

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Brands already have a fairly positive view of these tools and their effect on brand image. As a brandlive study has just shown. Which has interviewed managers of consumer and retail companies to establish what they think of these tools. Managers consider that these tools have a very positive impact on the relationship with consumers because. They help generate a number of benefits. Audience interaction is ‘more authentic’ the main benefit that brands see in these tools and the point .Where they believe they stand out is in the fact that they help create a sense of authenticity.

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