Online videos are becoming an absolutely essential tool for marketing plans, and it is not surprising if we take into account that 96% of young people already watch videos on a regular basis, or that by 2019 this will be 81% of all netizens who will. Having also shown that they help build trust and multiply sales, it seems that there are compelling reasons not to ignore them. And in advertising and marketing agencies they are also aware of this. This has been shown by a survey carried out by STRATA, echoed by Warc, where 7 out of 10 acknowledged being more interested in this format than a year ago (the highest increase since this survey was conducted).

Nearly half (45%) of Those Surveyed Said They Believed They

Perhaps one of the keys to this increase in trust (or at least decrease in mistrust) is that agencies are more confident in the quality of ad targeting. And 55% believe that they reach the target audience most of the time. Time (compared to 38% who thought so in 2014). On the other hand, agencies are exploring new ways to increase the reach of video ads through video Vietnam B2B List aggregators and ad-buying networks. With 52% of respondents saying access to these is important or very important. Along the same lines, 3 out of 4 agencies said that it was also important (or very important) to extend them. Purchases to premium online video channels such as television networks. Which represents an increase of 32% compared to last year.

The Appetite of the Agencies for Other Digital Video Formats Also Becomes

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From strata they explained that “As the confidence in the roi of online video increases. The appetite of the agencies for other digital video formats also becomes greater. We are seeing an increase in the interest of the agencies for automation tools. Including programmatic trading, to find the right inventory and the right audience at the right time. Today 4 in 10 agencies are already making at least 20% of their video ad buys. On programmatic platforms, but there are still plenty of concerns about inventory. Quality (60%) and transparency (45%). Not only from agencies is interest in this format growing. From companies themselves it is also being paid more and more attention, and, in fact. 9 out of 10 brands already use videos for their content marketing, according to a report.

 

 

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