It is clear that the way of doing marketing has changed. It is not that a new advertising medium has emerged, or that messages can now be better segmented and personalized. The change goes further, and directly affects the way of doing marketing. And to realize the full potential, it is necessary to adapt the marketing organizations of companies. Until now, companies have been covering their needs by hiring specialized digital agencies, creating specific online departments and hiring experts in online and outside the business. This has made it possible to face change and participate in some of the opportunities offered by the digital world. But this is like putting your foot in to feel the temperature of the water. To immerse the company in the digital world, you have to let it soak into the entire organization.

A Series of Facts Cause Organizations to Adopt Certain Measures

Technology has changed the approach to marketing . We have gone from believing what the audiometers tell us, to accurately measuring the impact of a campaign or digital content. The capabilities that we have right now to reach Bosnia and Herzegovina B2B List specific audiences, measure results instantly, and the amount of data that we have available to analyze, makes us rethink the way we do marketing. Mass use of the Internet . 80% of the European population uses the Internet today (between 16 and 74 years). This is not a youth medium, nor a niche market. It is reality, the world, the market. Internet is a sales channel . According to this article , Spaniards will make purchases over the Internet in 2016 for a value of 12 billion euros, and in Spain we occupy the fourth position in the world in the ranking of average purchase per user.

The Power Belongs to the People We See It Daily: User Opinions

Bosnia and Herzegovina B2B List

The sophisticated tools used in the digital world require great specialization. In the Digital Business master in which I teach, I must be the only “generalist” teacher. The SEO teacher is a machine on this topic, but she doesn’t ask her about analytics, conversion, affiliation, even she wouldn’t be the best SEM expert. In fact, we have more and more students who are experts in one area (for example, SEM executives from specialized agencies) who want to learn about the rest of the digital world around them. Actions Organizations Should Take outside silos.

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