Content marketing has become an essential tool for companies, a natural and relatively cheap way to achieve greater consumer engagement. However, there are numerous studies that ensure that although all professionals are clear that. A content strategy is essential, there are not so many who notice the effects that said the strategy has on the company. However, a new study by Forrester research. Collected by advertising contradicts that premise and ensures that. 75% of marketers are capable of measuring results and that, in fact. They are seeing the fruit of their efforts in content, especially in an increase of customer loyalty. They also value having managed to reduce their spending on media and marketing through this tool.

There Are Fewer Who Are Seeing More Tangible Results

It is not surprising that as the importance of content and its use increases. The metrics to evaluate it are also perfect. And all this has led marketers to dare to invest more and more in this game. Thus, during this year, 25% of companies have increased the money allocated to content by 30%. And 47%, by 20%. In total, 7 out of 10 companies have significantly increased the Tunisia B2B List money spent on content marketing. According to the author of the report: “Increasingly, we see significant budget increases. This is due to several factors, including the shift from traditional media to online. Especially among millennials, the increase in active search by consumers during. Their purchase journey and the rise of adblocking. Which makes the creation of relevant and quality content even more important”.

A Common Mistake Is to Assume That Since Creating Content

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It is enough to fill the network with content, content, and more content. Big mistake! In a context in which users are surrounded by messages. Promotional or not, throughout the day, adding more noise to the party is of little use. And it is that despite the rise of content marketing, most content is ignored. According to data from Sirius decisions, 6 out of 10 content goes unnoticed. This means that there are many efforts that do not return any return. Content that does not meet the objective for which it was created.

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