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The idea here is to optimize search results that are not clicked. Look for keywords that have a high number of impressions but a low number of clicks (low CTR). These are terms that people see but don’t click to access your page or site. It’s best to identify why your CTR is low for these top keywords.
Google Search Console (GSC) is a great free tool for all online businesses. It shows you a lot of data, insights, and analysis about your website. As a result, GSC helps to significantly increase organic traffic without spending too much time when used properly.